10 Tips to Increase Your Affiliate Traffic’s Conversion Rate
The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because...
View ArticleExample of Oxymoronic Approach to Affiliate Relationship Management
Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive...
View ArticleThe Reason Why Pay-Per-Call Affiliates Do Not Join Your Program
For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher...
View ArticleUp to 25 Percent of Affiliate Transactions Involve Multiple Publishers
Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha...
View ArticlePer Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer
It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0″ report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on...
View ArticleAffiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate...
View ArticleIf Hit by Search Engine Penalties, Do Not Close Affiliate Program!
Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text...
View Article3 Free Email Verification Tools for Affiliate and Link Outreach
Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid...
View ArticleWhat Google’s Top Affiliate Management-Related Search Queries Tell
Autocomplete is a function “built into Google Search designed to make searching faster and easier.” It “predicts and displays queries to choose from. The search queries that you see as part of...
View ArticleDo Affiliates Drive $230 Billion in Sales to Top 1000 US e-Retailers?
Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the...
View Article12 Tools and Tips on How to Find, Attract and Recruit Affiliates
Two weeks ago I started a contest asking you to submit “some of the more innovative and effective ways to find affiliates, reach out to them, or convince them to sign up with affiliate programs.” The...
View Article5 New Year’s Resolutions for Affiliate Program Managers
It’s that time of the year when we think of New Year’s resolutions to make, and with the first day of 2014 just a few hours away I thought of putting together a list of resolutions for affiliate...
View ArticleHow Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs
Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders,...
View Article3 Underused Ways to Improve Affiliate Program Visibility on Network
When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their...
View ArticleCore Responsibilities of an Affiliate Program Manager
Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for...
View ArticleFive Reasons You Must Attend Affiliate Management Days Conference
Today is the last day of the (already extended) Early Bird registration period for Affiliate Management Days SF 2014. Combining the Early Bird rates with this coupon you will save nearly $740.00 on...
View ArticleAffiliate Summit West 2014 Feedback on a Top-Attended Session
My most recent Affiliate Summit speaking appearance also happened to be my 10th time speaking at the show, and I have just received some encouraging feedback [quite in line with ASE11, ASW12, and other...
View ArticleWhen Affiliates Disguise Behind Sub-Affiliate Networks and Platforms
An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions....
View Article5 Noteworthy Affiliate Management News of March 2014
Yes, we are only about one-third into March, but there are already some notable news to report. Much is happening in the overall affiliate marketing sphere, but today I’d like to draw your attention to...
View ArticleState of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report
Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with...
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